Bitcoin has suffered from an image problem since its inception. Mainstream media, along with those who rely on it for information on the world around them, have rarely seen more than a quirky internet phenomenon that enables hackers to trade illicit data, drug dealers to operate complex international organizations, and anarchists to dodge taxes. The truth, however, is that bitcoin is a growing and thriving economy where almost any legitimate consumer good or service can be attained from someone who accepts bitcoin as payment.